Shipley Associates is the best-known RFP writing service for large and complex proposals, backed by a proposal methodology used worldwide. It's not cheap, though, and smaller firms often get better value elsewhere. Every option below, from consultancies to AI tools and freelance marketplaces, is compared on pricing, fit and limitations.
An RFP writer produces your response to a request for proposal: the document or portal submission in which a buyer asks suppliers to explain how they would deliver a service, at what price and with what evidence. In the UK public sector the same thing is usually called a tender or invitation to tender, while "RFP" is more common in private-sector procurement and in the US. The skills are the same: reading the requirement closely, building a compliant structure, writing persuasive, evidenced answers and hitting the deadline.
This guide compares nine RFP writing services. It includes international proposal consultancies, UK specialists, freelance marketplaces and two AI tools that give SMEs much of the benefit of an RFP writer for a fixed monthly price. We then cover what good RFP response writing looks like, how to brief an RFP writer, and when a human writer is clearly the better choice.
| Feature | Shipley Associates | CleanTender | AI Tender Writer | Strategic Proposals | Lohfeld Consulting |
|---|---|---|---|---|---|
| Full RFP response writing | AI drafts | AI drafts | |||
| Proposal management | |||||
| UK public-sector focus | |||||
| Training | |||||
| Published pricing | |||||
| Same-day start |
Based on provider websites in 2026.
How we evaluated RFP writing services¶
- Writing quality: evidence-led, compliant, buyer-focused responses rather than generic marketing copy.
- Process: requirement analysis, compliance matrices, reviews and a clear timetable.
- Market fit: experience with the buyers you target, whether UK public sector, US federal or private enterprise.
- Credentials: recognised methodology, APMP certification and senior writers.
- Flexibility: single RFPs, surge support, retained writing or training.
- Accessibility for SMEs: engagement size, cost transparency and alternatives when a consultancy is too much.
1. Shipley Associates: Best for large, complex and high-value proposals¶
Shipley Associates
Best for large, complex and high-value proposalsProposal writing, capture consulting and training worldwide.
Pricing
Quote on request
Shipley is a global business development consultancy best known for the Shipley proposal and capture methodology. It provides proposal management support, proposal writing and editing, capture and sales strategy, competitive assessment, price-to-win consulting and training, onsite or virtually. A UK arm, Shipley UK, serves UK and European clients.
- Professional proposal writers and editors
- Proposal and capture management
- Price-to-win and competitive assessment
- Shipley proposal writing training
- Onsite or virtual support
- UK operation
Pros
- Widely recognised methodology
- Large bench of proposal professionals
- Covers public and private sectors
Cons
- Pricing not published
- Best suited to larger organisations and bids
Verdict: The benchmark RFP writing service for large, complex proposals.
Visit ShipleyShipley Associates pricing
| Plan | Price | What you get |
|---|---|---|
| Quote on request | Pricing not published | Contact the vendor for a quote based on your scope |
When to choose Shipley Associates
- You have a large, complex, high-value proposal and want an established methodology behind it.
- You want capture and sales strategy as well as writing and editing.
- You want your team trained in a recognised proposal process.
Where Shipley Associates falls short
- Prices are not published.
- Best suited to larger organisations and bids.
- More than a small SME needs for routine RFPs.
2. CleanTender: Best for NHS cleaning bids and soft FM RFPs¶
CleanTender
Best for NHS cleaning bids and soft FM RFPsThe AI alternative to an RFP writer for UK soft FM.
Pricing
Free plan (1 scan a month); Pro £99/month or £990/year
For cleaning, security, grounds, waste and catering contractors that cannot justify an RFP writer on every bid, CleanTender drafts method statements, staffing, TUPE and mobilisation answers from your evidence, checks sector compliance and finds soft FM opportunities.
- Soft FM tender and RFP feed
- Checks for BICSc, COSHH, SIA/ACS, BS 7858, HACCP and FHRS
- NHS cleaning specification awareness
- AI method statements
- Free plan
Pros
- Fixed monthly cost
- Sector-specific compliance
- Available immediately
Cons
- Soft FM only
- No human strategist or editor
Verdict: The best AI alternative to an RFP writer for soft FM bids.
Visit CleanTenderCleanTender pricing
| Plan | Price | What you get |
|---|---|---|
| Free | £0 | Soft FM tender feed, 1 AI scan a month |
| Pro (monthly) | £99/month | AI drafting, soft FM compliance checks and full tender feed |
| Pro (annual) | £990/year | Everything in Pro, billed yearly |
When to choose CleanTender
- You are a cleaning, security, grounds, waste or catering contractor who cannot justify an RFP writer on every bid.
- You want method statements, staffing, TUPE and mobilisation answers drafted from your evidence.
- You bid for NHS cleaning contracts.
Where CleanTender falls short
- Soft FM only.
- No human strategist or editor.
- You own the final edit, pricing and submission.
3. AI Tender Writer: Best for SMEs who can't justify agency fees¶
AI Tender Writer
Best for SMEs who can't justify agency feesThe AI alternative to hiring an RFP writer.
Pricing
Free plan (1 AI scan a month); Pro £149/month or £1,490/year
AI Tender Writer drafts full RFP and tender responses from your company profile and evidence library, in any sector, and exports them to Word. It also finds every UK public-sector opportunity daily and scores your fit in under a minute. For SMEs, it replaces much of the drafting an RFP writer would do; for strategic bids, it gives a human writer a strong first draft to work from.
- AI RFP and tender response drafting
- Live UK public-sector feed
- AI fit score and bid/no-bid
- Social Value (TOMs) generator
- Compliance Vault
- Export to Word
Pros
- Unlimited drafting on Pro
- Costs less than a typical single RFP from an agency
- Works on your timetable
Cons
- No interviews or win strategy
- You own the final edit and pricing
Verdict: The best AI RFP writing option for SMEs that respond regularly.
Write your first bid freeAI Tender Writer pricing
| Plan | Price | What you get |
|---|---|---|
| Free | £0 | Browse UK tenders, 1 AI scan a month, no card needed |
| Pro (monthly) | £149/month | Unlimited bid drafting, 30 AI scans a month, all tools |
| Pro (annual) | £1,490/year | Everything in Pro, billed yearly |
When to choose AI Tender Writer
- You are an SME that cannot justify agency fees on every RFP or tender.
- You want full responses drafted from your own evidence and exported to Word.
- You also want UK public sector opportunities found and fit-scored.
Where AI Tender Writer falls short
- UK public sector focus: not built for private-sector RFP libraries at enterprise scale.
- No interviews or win strategy from a human writer.
- You own the final edit and pricing.
4. Strategic Proposals: Best for RFP strategy and writing¶
Strategic Proposals
Best for RFP strategy and writingBid and proposal consultancy, from capture to presentation.
Pricing
Quote on request
Strategic Proposals supports the full bid lifecycle, including capture planning, RFP response management, writing and editing, design, expert review and presentation support. Its senior consultants hold APMP Professional certification and the firm is an APMP Accredited Training Organisation.
- RFP response management
- Writing and editing
- Design
- Expert review
- APMP-accredited training
Pros
- Senior, certified consultants
- UK and international experience
- Strong review service
Cons
- Pricing not published
- Best value on larger bids
Verdict: An excellent choice for strategic RFPs in the UK and abroad.
Visit Strategic ProposalsStrategic Proposals pricing
| Plan | Price | What you get |
|---|---|---|
| Quote on request | Pricing not published | Contact the vendor for a quote based on your scope |
When to choose Strategic Proposals
- You want strategy, writing, design and expert review on UK or international RFPs.
- You need presentation support after shortlisting.
- You want APMP-certified senior consultants.
Where Strategic Proposals falls short
- Prices are not published.
- Best value on larger bids.
5. Lohfeld Consulting: Best for US federal government RFPs¶
Lohfeld Consulting
Best for US federal government RFPsCapture and proposal services for government contractors.
Pricing
Quote on request
Lohfeld Consulting Group, founded in 2003 and based in Virginia, supports US government contractors with proposal management, writing, editing, graphics and desktop publishing, plus training and coaching, using its Strength-Based Winning methodology.
- Full proposal teams or individual experts
- Proposal management and writing
- Graphics and desktop publishing
- Training and coaching
Pros
- Long US federal experience
- Senior proposal professionals
- Can scale to full teams
Cons
- US federal focus
- Pricing not published
Verdict: Best for UK firms bidding for US federal RFPs.
Visit Lohfeld ConsultingLohfeld Consulting pricing
| Plan | Price | What you get |
|---|---|---|
| Quote on request | Pricing not published | Contact the vendor for a quote based on your scope |
When to choose Lohfeld Consulting
- You bid for US federal government contracts.
- You want proposal management, writing, graphics and coaching from one firm.
Where Lohfeld Consulting falls short
- US federal focus, so less relevant to UK public tenders.
- Prices are not published.
6. OST Global Solutions: Best for US federal capture and proposal support¶
OST Global Solutions
Best for US federal capture and proposal supportBusiness development, capture and proposal consulting.
Pricing
Quote on request
OST Global Solutions, founded in 2005 and based in Maryland, provides business development, capture and proposal consulting for the US federal market. Its proposal writers analyse RFP requirements, build section plans and work with subject matter experts to produce compliant text and graphics concepts.
- RFP analysis and section planning
- Proposal writing with SMEs
- Capture consulting
- Training programmes
Pros
- Structured federal process
- Strong on compliance
- Training resources
Cons
- US federal focus
- Pricing not published
Verdict: A strong federal RFP writing partner.
Visit OST Global SolutionsOST Global Solutions pricing
| Plan | Price | What you get |
|---|---|---|
| Quote on request | Pricing not published | Contact the vendor for a quote based on your scope |
When to choose OST Global Solutions
- You need capture and proposal support in the US federal market.
- You want writers who build section plans with your subject matter experts.
Where OST Global Solutions falls short
- US federal focus.
- Prices are not published.
7. Bid Solutions: Best for independent UK RFP writers¶
Bid Solutions
Best for independent UK RFP writersBid consulting network and specialist recruitment.
Pricing
Quote on request; consultant day rates vary
Bid Solutions connects organisations with a large network of independent bid writers, bid managers and proposal professionals, searchable by skill, sector, day rate and location. It also recruits permanent and interim bid staff.
- Independent consultant network
- Filter by sector and day rate
- Interim and permanent recruitment
- Bid training
Pros
- Wide choice
- Flexible engagement
- Long-established
Cons
- Quality depends on the individual
- Pricing not published
Verdict: Best for finding a UK freelance RFP writer quickly.
Visit Bid SolutionsBid Solutions pricing
| Plan | Price | What you get |
|---|---|---|
| Independent consultants | Day rates vary by consultant | Access to a network of bid writers, managers and proposal professionals |
When to choose Bid Solutions
- You want to find an independent RFP writer in the UK by skill, sector, day rate and location.
- You are recruiting permanent or interim bid staff.
Where Bid Solutions falls short
- Quality depends on the individual you hire.
- Pricing not published; rates are agreed with each consultant.
8. Hudson Succeed: Best for outsourced RFP writing¶
Hudson Succeed
Best for outsourced RFP writingBid and RFP writers with UK and US presence.
Pricing
Quote on request
Hudson Succeed offers bid and RFP writers across sectors including healthcare, construction, technology and facilities management, with bespoke consultancy and retained arrangements. The business has a US office alongside its UK operation.
- RFP and tender writing
- Bespoke consultancy
- Retained support
- Multi-sector writers
Pros
- Sector breadth
- UK and US presence
- Retained option
Cons
- Pricing not published
- Confirm who will write your RFP
Verdict: A practical outsourced option for regular RFP responders.
Visit Hudson SucceedHudson Succeed pricing
| Plan | Price | What you get |
|---|---|---|
| Quote on request | Pricing not published | Contact the vendor for a quote based on your scope |
When to choose Hudson Succeed
- You want outsourced RFP and tender writing across sectors such as healthcare, construction and technology.
- You want bespoke consultancy or a retained arrangement.
- You bid in the US as well as the UK.
Where Hudson Succeed falls short
- Prices are not published.
- Confirm who will actually write your RFP.
9. Upwork (freelance RFP writers): Best for budget freelance RFP writing¶
Upwork (freelance RFP writers)
Best for budget freelance RFP writingMarketplace for freelance proposal and RFP writers.
Pricing
Set by each freelancer
Upwork is a global freelance marketplace where you can hire RFP writers by the hour or per project. Quality ranges widely, so review portfolios, check experience with your type of buyer and start with a small paid test.
- Large pool of freelance writers
- Hourly or fixed-price contracts
- Portfolios and work history
- Platform payment protection
Pros
- Flexible and fast to hire
- Wide price range
- Good for overflow work
Cons
- Quality varies widely
- Few writers know UK public-sector procurement
Verdict: Useful for small, one-off RFPs if you vet carefully.
Visit UpworkUpwork (freelance RFP writers) pricing
| Plan | Price | What you get |
|---|---|---|
| Freelancer fees | Set by each freelancer | Hourly or per-project work |
| Platform fees | Charged by Upwork | Marketplace, contracts and payments |
When to choose Upwork (freelance RFP writers)
- You need one-off RFP writing on a budget.
- The job is small enough to start with a paid test.
- You are comfortable reviewing portfolios and managing a freelancer.
Where Upwork (freelance RFP writers) falls short
- Quality varies widely.
- Few writers know UK public sector procurement.
RFP writing services pricing summary¶
| Provider | Type | Pricing |
|---|---|---|
| Shipley Associates | Global proposal consultancy | Quote on request |
| CleanTender | AI RFP writing for soft FM | Free; Pro £99/month or £990/year |
| AI Tender Writer | AI RFP writing, any sector | Free; Pro £149/month or £1,490/year |
| Strategic Proposals | UK bid and proposal consultancy | Quote on request |
| Lohfeld Consulting | US federal proposals | Quote on request |
| OST Global Solutions | US federal capture and proposals | Quote on request |
| Bid Solutions | Consultant network | Quote on request; day rates vary |
| Hudson Succeed | Outsourced RFP writing | Quote on request |
| Upwork | Freelance marketplace | Set by freelancer |
Checked on provider websites in 2026.
What good RFP response writing looks like¶
- Compliant: every requirement, question and attachment is addressed, in the order and format the buyer asked for.
- Buyer-focused: answers start with the buyer's need and outcome, not your company history.
- Evidenced: claims are backed by named examples, figures, certifications and case studies.
- Specific: method, people, timescales, tools and KPIs are spelled out.
- Scannable: headings mirror the question, key points stand out, and word limits are respected.
- Consistent: pricing, staffing and commitments match across every section.
Describe how you will manage the account and report performance.
Your named Account Director will hold a monthly service review with your procurement lead, using a one-page dashboard covering the six KPIs in Schedule 3, including on-time delivery and first-time resolution. A quarterly business review will cover trends, risks and improvement actions, with minutes issued within five working days. Any KPI below target for two consecutive months triggers a written recovery plan agreed with you. We run this model on a comparable contract for a national retailer, where the client has renewed twice.
Why it scores
- Named role and clear meeting rhythm
- Links to the buyer's KPIs
- Escalation process and relevant evidence
Illustrative example written by our editorial team, using a typical 0-5 scale.
RFP writer vs AI RFP writing: when each wins¶
AI RFP writing tools are now good at much of the groundwork: reading the RFP, extracting requirements, drafting from your evidence and cutting answers to length. A skilled RFP writer is still better at the final layer: working out what the buyer really cares about, shaping win themes, interviewing your experts to find the proof points no document contains, and making a complex solution easy to follow.
- Choose an RFP writer for strategic bids, first-time entry into a new market, complex multi-partner offers or RFPs with oral presentations.
- Choose AI RFP writing for regular, repeatable RFPs and public tenders where you already have strong evidence.
- Combine them by giving your writer an AI draft to improve. It shortens the engagement and lowers the cost.
RFP writers by market¶
- UK public sector: look for experience with Find a Tender and Contracts Finder opportunities, frameworks, Selection Questionnaires, social value and quality scoring on a 0 to 5 or 0 to 10 scale.
- US federal: look for experience with federal solicitation structures, compliance matrices and capture processes; firms such as Lohfeld Consulting and OST Global Solutions specialise here.
- Private enterprise: RFPs are often shorter, more commercially focused and sometimes include security questionnaires, so a writer with sales proposal experience fits well.
- International development and NGOs: donor-specific formats, logframes and budget narratives call for writers who know those funders.
How to hire an RFP writer¶
- 1
Decide what you need
Full writing, editing, proposal management or a review.
- 2
Match the market
UK public sector, US federal and private enterprise RFPs differ; hire for yours.
- 3
Review samples
Ask for anonymised examples in your sector.
- 4
Agree scope and price
Sections, review rounds, turnaround and what happens if the deadline moves.
- 5
Brief thoroughly
Share the full RFP, evidence, win themes and access to experts.
- 6
Keep the output
Store final answers in your bid library for reuse.
What to send an RFP writer¶
- The complete RFP pack: requirements, instructions, evaluation criteria, pricing schedule, contract terms and all clarifications issued so far.
- Your solution: how you will actually deliver, who will do it, the tools you will use and the timetable.
- Evidence: case studies with measurable outcomes, client references, certifications, policies and CVs.
- Commercial context: pricing approach, any assumptions, and anything you cannot commit to.
- Win themes: why the buyer should choose you over the incumbent or likely competitors.
- Contacts and availability: which experts the writer can interview, and when.
A typical RFP response timetable¶
| Stage | What happens | Who leads |
|---|---|---|
| Kick-off | Read the RFP, confirm bid/no-bid, agree win themes and timetable | Bid owner with RFP writer |
| Requirement analysis | Build the compliance matrix and response outline, raise clarifications | RFP writer |
| Evidence gathering | Interview experts, collect case studies and data | RFP writer with your team |
| First draft | Write every section to the outline and word limits | RFP writer or AI draft plus writer |
| Review | Score the draft against the evaluation criteria and fix gaps | Independent reviewer |
| Final and submit | Edit, format, align pricing, sign-off and upload | Bid owner |
Common mistakes when outsourcing RFP writing¶
- Hiring too late, leaving the writer days rather than weeks.
- Not giving the writer access to the people who know the solution.
- Expecting persuasive writing to make up for missing evidence or a weak solution.
- Letting pricing and the written response drift apart, so staffing or service levels contradict each other.
- Skipping an independent review because the writer is experienced.
- Losing the final answers when the engagement ends instead of adding them to your bid library.
RFPs in the UK public sector¶
If your RFP comes from a UK public body, it is a tender governed by procurement law. Since 24 February 2025, new procurements in England, Wales and Northern Ireland run under the Procurement Act 2023, with notices on Find a Tender and supplier information on the Central Digital Platform. Scotland has its own regime and publishes on Public Contracts Scotland. Evaluation criteria and weightings are published, social value carries a minimum 10% weighting in in-scope central government contracts under PPN 002, and buyers may ask about your use of AI under PPN 017. An RFP writer used to private-sector proposals needs to adapt to this: public evaluators score strictly against the published criteria, and persuasive language without evidence scores poorly.
Key facts for UK RFP and tender responses
Procurement Act 2023
In force
GOV.UKPPN 002
Social Value Model
10% min weighting
GOV.UK PPNsPPN 017
AI use in procurement
GOV.UK PPNsFind a Tender threshold
Central government goods and services
£139,688
GOV.UKRelated guides: how to respond to an RFP, RFP response template, RFP software, proposal writing services and AI RFP software.
Sources
FAQs
Frequently asked questions
- Shipley Associates is the best-known RFP writing service for large proposals. Strategic Proposals is strong for UK and international bids, and Lohfeld Consulting and OST Global Solutions specialise in US federal RFPs. For SMEs with smaller budgets, AI drafting tools such as AI Tender Writer are an alternative.
- An RFP writer analyses the request for proposal, builds a compliant structure, gathers evidence from your team, writes and edits the response and helps you submit it on time.
- Most RFP writing services quote per project, per day or per hour, and consultancies rarely publish prices. Freelance rates on marketplaces vary widely. AI Tender Writer costs £149 a month with unlimited drafting.
- They are the same idea. "Tender" or "invitation to tender" is common in UK public procurement; "RFP" is common in private-sector and US procurement. Both ask suppliers for a written proposal that is evaluated against criteria.
- AI can draft most of an RFP response from your evidence, but a person must check accuracy, add specific detail and approve the final text. Many teams give an AI draft to a human writer to refine.
- A freelancer is usually cheaper and flexible for single RFPs. A consultancy brings a team, process and review capacity for large or strategic bids.
- It depends on size, but buyers often allow a few weeks. Plan time for analysis, drafting, reviews and sign-off, and aim to submit at least a day before the deadline.
- Full compliance, answers focused on the buyer's outcomes, specific evidence, clear structure and consistent commitments across the response.
- It helps. UK public tenders follow the Procurement Act 2023, use UK portals and ask about social value and UK-specific accreditations. A writer familiar with these will need less briefing and make fewer mistakes than one used only to US or private-sector RFPs.
- Yes. Many RFP writers and bid consultancies complete Selection Questionnaires, but much of the content is factual company information. AI tools such as AI Tender Writer can fill standard SQ answers from your stored profile, leaving the writer to focus on the scored quality questions.
- Ask for anonymised samples in your sector, speak to two recent clients, and consider a small paid test such as reviewing one section of a live response. Check whether they ask good questions about your solution; the best writers probe for evidence rather than reaching for adjectives.