The best bid writing software for enterprise revenue and proposal teams is Ombud, which combines RFP automation with content management. The tools ranked second and third complete the top three, both built for UK public-sector bids rather than enterprise RFPs.
Bid writing software is any tool that helps you produce the written part of a bid: the answers to quality questions, the Selection Questionnaire, the executive summary and the supporting documents. Ten years ago that meant a shared drive full of Word files. Today the best bid writing software stores approved content, assigns questions to experts, checks compliance and, increasingly, drafts answers with AI.
We compare nine bid writing tools in this guide, from enterprise platforms used by global sales teams to bid writing software UK SMEs can start using free. For each one we set out the main features, pricing where published, honest pros and cons, and the type of bidder it suits best. Further down you will find a step-by-step process for choosing a bid writing platform, a note on UK rules for AI-assisted bids and answers to common questions.
| Feature | Ombud | AI Tender Writer | CleanTender | AutogenAI | Loopio |
|---|---|---|---|---|---|
| Content library | |||||
| AI answer drafting | |||||
| UK public-sector tender feed | |||||
| Bid/no-bid scoring | |||||
| Published pricing | |||||
| Free plan |
Based on vendor websites in 2026. Features change often; check before buying.
How we evaluated the best bid writing software¶
- Writing support: templates, content reuse and AI drafting that works from your own evidence.
- Collaboration: assigning questions to subject matter experts, tracking progress and approving final text.
- Compliance: making sure every question, sub-question and mandatory document is covered before submission.
- Fit for UK tenders: support for Find a Tender and Contracts Finder opportunities, Selection Questionnaires, social value and UK English.
- Output: clean export to Word, Excel or the buyer's portal without breaking formatting.
- Cost and effort: published pricing, free plans or trials, and how quickly a small team can get value.
We ranked tools on how well they serve their intended user. An enterprise platform can score highly even if it is the wrong tool for a small business, and we say so in each verdict.
1. Ombud: Best for enterprise revenue and proposal teams¶
Ombud
Best for enterprise revenue and proposal teamsRFP response and content automation for revenue teams.
Pricing
Quote on request
Ombud is a response management platform that helps teams answer RFPs, RFIs, security questionnaires and other complex bid documents from a central content hub. Its matching engine, OmMatch, suggests approved answers to autocomplete responses, and its Ombuddy assistant lets sales reps and subject matter experts pull approved content into Word, Excel and web portals. It also covers proofs of value, proofs of concept and statements of work.
- OmMatch content matching to autocomplete responses
- Ombuddy assistant for Word, Excel and portals
- Central content library
- Collaboration and approval workflow
- Support for RFPs, RFIs, SOWs and POVs
- Analytics
Pros
- Covers more than RFPs in one platform
- Good for large, distributed contributor groups
- Works inside the tools reps already use
Cons
- Pricing not published
- No UK public-sector tender feed
Verdict: The best bid writing platform for enterprise revenue teams handling many RFPs.
Visit OmbudOmbud pricing
| Plan | Price | What you get |
|---|---|---|
| Quote on request | Pricing not published | Scope and fees agreed with the vendor |
When to choose Ombud
- You run an enterprise revenue or proposal team answering many RFPs, RFIs and security questionnaires
- Sales reps and subject matter experts need approved content inside Word, Excel and portals
- You also produce statements of work and proofs of concept
Where Ombud falls short
- Pricing not published
- No UK public-sector tender feed
- More platform than a small bid team needs
2. AI Tender Writer: Best for UK SMEs in any sector¶
AI Tender Writer
Best for UK SMEs in any sectorBid writing software for UK government tenders.
Pricing
Free plan (1 AI scan a month); Pro £149/month or £1,490/year
AI Tender Writer is bid writing software built around how UK public-sector tenders work. It pulls every tender from Find a Tender, Contracts Finder, Public Contracts Scotland and Sell2Wales daily, scores your fit in under a minute, and drafts quality answers and Selection Questionnaire responses from your company profile and evidence library, exported to Word.
- Live UK tender feed
- AI fit score and bid/no-bid
- AI drafting of quality and SQ answers
- Social Value (TOMs) generator
- Compliance Vault with expiry reminders
- Matched alerts and re-tender radar
Pros
- Unlimited bid drafting on Pro
- Published pricing and free plan
- No bid team needed to get value
Cons
- Lighter enterprise workflow than Ombud or Loopio
- Drafts need your review and real evidence
Verdict: The best bid writing tool for UK SMEs that bid regularly.
Write your first bid freeQualify
Writing
Submitted
AI Tender Writer pricing
| Plan | Price | What you get |
|---|---|---|
| Free | £0 | Browse every UK public tender, 1 AI scan a month, no card needed |
| Pro monthly | £149/month | Unlimited bid drafting, 30 AI scans a month, all tools |
| Pro annual | £1,490/year | Everything in Pro, billed yearly |
When to choose AI Tender Writer
- You are a UK SME bidding regularly for public-sector contracts in any sector
- You want tender discovery, bid/no-bid scoring and drafting in one tool
- You have no dedicated bid team and want a published monthly price
Where AI Tender Writer falls short
- Focused on UK public sector tenders, so it is not built for private-sector RFP libraries at enterprise scale
- No e-signature, CRM integration or sales-proposal design tools
- Lighter multi-team review workflow than enterprise response platforms
- You still review, edit and own every answer before submission
3. CleanTender: Best for cleaning tenders and soft FM bids¶
CleanTender
Best for cleaning tenders and soft FM bidsBid writing software for UK soft FM.
Pricing
Free plan (1 scan a month); Pro £99/month or £990/year
CleanTender uses the same engine as AI Tender Writer, specialised for cleaning, security, grounds maintenance, waste and catering. It checks sector compliance and drafts method statements, staffing and TUPE answers in the language FM evaluators use.
- Soft FM tender feed
- Checks for BICSc, COSHH, SIA/ACS, BS 7858, HACCP and FHRS
- NHS cleaning specification awareness
- AI method statements
- Free plan
Pros
- Sector-specific compliance
- Lower price point
- Quick set-up
Cons
- Soft FM only
- Not for works, IT or consultancy bids
Verdict: The best bid writing software for soft FM contractors.
Visit CleanTenderCleanTender pricing
| Plan | Price | What you get |
|---|---|---|
| Free | £0 | Soft FM tender feed, 1 AI scan a month, no card needed |
| Pro monthly | £99/month | AI drafting, sector compliance checks and all tools |
| Pro annual | £990/year | Everything in Pro, billed yearly |
When to choose CleanTender
- You are a cleaning, security, grounds, waste or catering contractor
- You want method statements, staffing and TUPE answers in FM evaluators' language
- You want sector compliance checks for BICSc, COSHH, SIA/ACS and BS 7858
Where CleanTender falls short
- Soft FM only: cleaning, security, grounds, waste and catering
- Not built for private-sector RFPs, security questionnaires or sales proposals
- No enterprise content library, approval chains or CRM integration
- Not for works, IT or consultancy bids
4. AutogenAI: Best for large bid teams using generative AI¶
AutogenAI
Best for large bid teams using generative AIGenerative AI for bids and tenders.
Pricing
Quote on request
AutogenAI is an AI bid writing platform that drafts, rewrites and improves long-form answers from a company knowledge library. It is used by organisations with established bid teams submitting many complex tenders.
- AI drafting and rewriting
- Knowledge library
- Tone and length controls
- Document research
- Collaboration
Pros
- Built specifically for bid writing
- Strong on narrative answers
- Enterprise controls
Cons
- Pricing not published
- No UK tender feed
Verdict: A leading AI bid writing tool for enterprise teams.
Visit AutogenAIAutogenAI pricing
| Plan | Price | What you get |
|---|---|---|
| Quote on request | Pricing not published | Scope and fees agreed with the vendor |
When to choose AutogenAI
- You have an established bid team submitting many complex tenders
- You want AI to draft, rewrite and improve long-form narrative answers
- You need enterprise controls
Where AutogenAI falls short
- Pricing not published
- No UK tender feed
- Built for large teams rather than occasional bidders
5. Loopio: Best for teams answering repeat questionnaires¶
Loopio
Best for teams answering repeat questionnairesRFP response platform built on an answer library.
Pricing
Quote on request
Loopio keeps approved answers in a library with review cycles and uses AI to suggest and auto-fill responses to RFPs, due diligence and security questionnaires.
- Answer library
- Review cycles
- AI suggestions and auto-fill
- Assignments
- Integrations
Pros
- Mature content management
- Strong collaboration
- Good for repeat questions
Cons
- No UK tender feed
- Library needs ongoing upkeep
Verdict: Best where the same questions keep coming back.
Visit LoopioLoopio pricing
| Plan | Price | What you get |
|---|---|---|
| Quote on request | Pricing not published | Scope and fees agreed with the vendor |
When to choose Loopio
- The same questions keep coming back across RFPs and questionnaires
- You want review cycles on a shared answer library
- You collaborate across several contributors
Where Loopio falls short
- No UK tender feed
- Library needs ongoing upkeep
- Pricing not published
6. Responsive: Best for enterprise response management¶
Responsive
Best for enterprise response managementStrategic response management (formerly RFPIO).
Pricing
Quote on request
Responsive is an enterprise platform for RFPs, RFIs and security questionnaires, with an AI assistant, content governance, project workflow and analytics for large contributor groups.
- AI assistant
- Content library
- Workflow and approvals
- CRM integrations
- Analytics
Pros
- Scales to large organisations
- Wide range of integrations
- Strong governance
Cons
- Enterprise pricing
- Not focused on UK public tenders
Verdict: Powerful but heavy for small bid teams.
Visit ResponsiveResponsive pricing
| Plan | Price | What you get |
|---|---|---|
| Quote on request | Pricing not published | Scope and fees agreed with the vendor |
When to choose Responsive
- You manage responses across a large organisation
- You need CRM integrations and strong content governance
- You answer RFPs, RFIs and security questionnaires at scale
Where Responsive falls short
- Enterprise pricing, not published
- Not focused on UK public tenders
- Heavy for small bid teams
7. QorusDocs: Best for proposals in Microsoft Word¶
QorusDocs
Best for proposals in Microsoft WordProposal and RFP software inside Microsoft 365.
Pricing
Quote on request
QorusDocs works inside Microsoft Word, PowerPoint and Outlook, helping teams build proposals and answer RFPs from a content library with templates and automation.
- Microsoft 365 add-ins
- Content library
- Proposal templates
- RFP response automation
- CRM integration
Pros
- Works where writers already work
- Good template control
- Strong for document-heavy proposals
Cons
- Pricing not published
- Best suited to Microsoft-centric teams
Verdict: A natural fit for bid writers who live in Word.
Visit QorusDocsQorusDocs pricing
| Plan | Price | What you get |
|---|---|---|
| Quote on request | Pricing not published | Scope and fees agreed with the vendor |
When to choose QorusDocs
- Your bid writers work in Word, PowerPoint and Outlook
- You build document-heavy proposals from templates
- You want RFP automation inside Microsoft 365
Where QorusDocs falls short
- Pricing not published
- Best suited to Microsoft-centric teams
- No UK tender feed
8. Bidhive: Best for bid managers wanting end-to-end workflow¶
Bidhive
Best for bid managers wanting end-to-end workflowBid management platform with AI assistance.
Pricing
Tiered plans; see vendor site or quote on request
Bidhive brings bid planning, compliance matrices, content and reporting together, with AI to help draft and review. It suits teams that want to manage the whole process, not just the writing.
- Bid planning
- Compliance matrices
- AI writing assistance
- Content library
- Reporting
Pros
- End-to-end visibility
- Good for bid managers
- Pipeline reporting
Cons
- Writing is one part of a wider tool
- No UK tender feed
Verdict: Best when bid management comes first and writing second.
Visit BidhiveBidhive pricing
| Plan | Price | What you get |
|---|---|---|
| Tiered plans | See vendor site or quote on request | Bid planning, compliance matrices and AI assistance |
When to choose Bidhive
- You are a bid manager who wants end-to-end workflow
- You want compliance matrices and pipeline reporting
- Writing is one part of a wider bid process you manage
Where Bidhive falls short
- Writing is one part of a wider tool
- No UK tender feed
9. VisibleThread: Best for readability and compliance checks¶
VisibleThread
Best for readability and compliance checksContent analysis for proposals and bids.
Pricing
Quote on request
VisibleThread analyses proposal documents for readability, jargon, passive voice and compliance with RFP requirements, helping reviewers tighten drafts before submission.
- Readability scoring
- Compliance matrix generation
- Jargon and passive voice checks
- Requirement extraction
Pros
- Objective quality checks
- Speeds up review
- Useful alongside any writing tool
Cons
- Does not draft answers
- Pricing not published
Verdict: A useful review layer on top of your main bid writing platform.
Visit VisibleThreadVisibleThread pricing
| Plan | Price | What you get |
|---|---|---|
| Quote on request | Pricing not published | Scope and fees agreed with the vendor |
When to choose VisibleThread
- You want objective readability and compliance checks on drafts
- Your reviewers need to tighten long bid documents
- You already have a drafting tool and want a review layer
Where VisibleThread falls short
- Does not draft answers
- Pricing not published
Bid writing software pricing summary¶
| Tool | Main strength | Pricing |
|---|---|---|
| Ombud | Enterprise RFP and content automation | Quote on request |
| AI Tender Writer | UK tenders: find, score and draft | Free; Pro £149/month or £1,490/year |
| CleanTender | Soft FM bids | Free; Pro £99/month or £990/year |
| AutogenAI | Generative AI for bids | Quote on request |
| Loopio | Answer library | Quote on request |
| Responsive | Enterprise response management | Quote on request |
| QorusDocs | Proposals in Microsoft 365 | Quote on request |
| Bidhive | Bid management workflow | Tiered; see vendor site |
| VisibleThread | Draft review and readability | Quote on request |
Checked on vendor websites in 2026.
What bid writing tools should do for a UK tender¶
A typical UK public-sector tender has three written parts. The Selection Questionnaire covers your company, finances, insurance, exclusion grounds and technical capability; under the Procurement Act 2023 much of the core supplier information now sits on the Central Digital Platform. The quality questions, often five to ten of them with word limits, are scored against published criteria. And there are supporting documents: policies, certificates, CVs, a mobilisation plan and sometimes a social value plan or Carbon Reduction Plan. Good bid writing software helps with all three.
- Break the tender down: list every question, sub-question, word limit, weighting and mandatory attachment in a compliance matrix.
- Reuse what is approved: pull in current policies, standard company answers and past case studies without hunting through folders.
- Draft to the criteria: structure each answer around the buyer's scoring guidance, in the order the question asks.
- Keep evidence current: flag expired insurance, ISO certificates or accreditations before the buyer does.
- Support review: track versions, comments and approvals so the final submission is signed off by someone accountable.
- Export cleanly: produce Word documents or text sized for the buyer's portal fields.
A bid writing workflow using software, step by step¶
- Day 1: the tender is published. Run a bid/no-bid check against your capacity, track record, location and the evaluation criteria.
- Day 1 to 2: build the compliance matrix and a response plan. Assign each question to a named owner and set internal deadlines.
- Day 2 to 3: raise clarification questions through the buyer's portal before the clarification deadline.
- Day 3 to 8: produce first drafts from your content library or AI drafting tool, then add contract-specific detail.
- Day 9: run a formal review against the scoring criteria, ideally by someone who did not write the answer.
- Day 10: final edit, word counts, pricing sign-off and upload to the portal at least a day before the deadline.
The timings will vary with the tender, but the order rarely does. Software speeds up the drafting and compliance steps the most. It does not remove the need for a bid/no-bid decision or a proper review.
Weak vs strong: what the best bid writing tools help you produce¶
Describe the social value you will deliver through this contract, with measurable commitments.
Aligned to the buyer's chosen theme of tackling economic inequality, we commit to: two paid work placements of at least four weeks for care leavers in year one; 30% of subcontracted spend with SMEs based in the region, reported quarterly by value; and 40 hours a year of free training for local VCSE organisations delivered by our consultants. Our contract manager will report progress against each measure in the quarterly contract review, with evidence such as placement records and supplier invoices.
Why it scores
- Specific, measurable commitments
- Mapped to the buyer's chosen theme
- Clear reporting and evidence
Illustrative example written by our editorial team, using a typical 0-5 scoring scale.
Both answers could come out of the same bid writing tool. The strong one depends on the writer knowing the buyer's chosen social value theme, having real placement and supply chain figures to hand, and being willing to commit to numbers. Tools that store your social value data and prompt for measurable commitments make the strong version far more likely.
Bid writing software by sector¶
| Sector | What the bids focus on | Useful tool features |
|---|---|---|
| Construction and maintenance | Method statements, H&S, programme, social value | Evidence library of past projects, AI drafting, certificate tracking |
| Soft FM (cleaning, security) | Staffing, TUPE, compliance, quality audits | Sector compliance checks, method statement drafting |
| Health and social care | Safeguarding, CQC ratings, workforce, outcomes | Policy library, outcome case studies, word-limit control |
| IT and digital | Technical questionnaires, security, service levels | Answer libraries, questionnaire auto-fill, source citations |
| Consultancy and professional services | Approach, team CVs, case studies, social value | CV library, case study reuse, AI drafting |
How to choose a bid writing platform¶
- 1
Count your bids
A few tenders a year and dozens of RFPs a month need very different tools.
- 2
Identify the bottleneck
Finding work, coordinating experts, drafting or reviewing?
- 3
Check UK fit
Public-sector bidders need UK portals, SQ support and social value help.
- 4
Test the drafting
Write one real answer in each shortlisted tool and score it against the criteria.
- 5
Work out cost per bid
Divide the annual price by the bids you will realistically submit.
Bid writing software vs hiring a bid writer¶
Bid writing software and bid writers are not either-or. Software makes an in-house team faster and more consistent. A freelance bid writer or consultancy brings strategy, experience of how particular buyers score and an outside eye on your evidence. Many SMEs use AI bid writing tools for regular, familiar tenders and bring in a human specialist for large framework bids or contracts that would change the shape of the business.
- Choose software alone if you bid regularly, have a person who owns bids and have a reasonable library of case studies and policies.
- Choose a bid writer if you bid rarely, lack evidence in a usable form, or face a high-value tender with a short deadline.
- Combine them when you want a human to set win themes and review, while software handles drafting and compliance.
Common mistakes when adopting bid writing software¶
- Buying an enterprise platform for a two-person bid team and never finishing the set-up.
- Loading the library with out-of-date content, so every draft needs correcting.
- Treating AI drafts as finished answers rather than first versions.
- Ignoring the buyer's format: some portals accept only plain text with strict character limits.
- Not assigning an owner for the content library, so it decays within months.
UK rules that shape bid writing
Procurement Act 2023
In force
Supplier information is held on the Central Digital Platform.
GOV.UKPPN 002
Social Value Model
10% min weighting
GOV.UK PPNsPPN 017
AI use in procurement
Buyers may ask how suppliers used AI in their bids.
GOV.UK PPNsFind a Tender threshold
Central government goods and services
£139,688
GOV.UKRelated guides: AI bid writing software, bid library software, freelance bid writers, the bid writing guide and how to improve bid writing.
Sources
FAQs
Frequently asked questions
- Ombud is our top pick for enterprise revenue and proposal teams. For UK SMEs bidding for public contracts, AI Tender Writer, ranked second, finds tenders, scores them and drafts answers.
- For UK public-sector bids, look for a tool that covers Find a Tender and Contracts Finder, handles Selection Questionnaires and supports social value. AI Tender Writer is built for this, with a free plan and Pro at £149 a month.
- A bid writing tool helps you produce bid content: it stores approved answers, breaks down the tender, assigns questions, drafts responses and checks compliance before you submit.
- Some UK tender tools, including AI Tender Writer, have free plans. Most enterprise bid writing platforms offer demos rather than free plans.
- AI bid writing tools can draft every answer, but you must add contract-specific detail, check every fact and approve the final text. The strongest bids combine AI speed with human judgement.
- Perhaps not a paid enterprise platform. A free plan, a tidy evidence library and a clear process may be enough. Paid tools pay off when you bid regularly.
- Enterprise platforms such as Ombud, Loopio and Responsive quote on request. AI Tender Writer Pro is £149 a month or £1,490 a year with unlimited drafting. See the pricing summary for every tool.
- Yes. The Procurement Act 2023 does not ban it. Under PPN 017 buyers may ask how AI was used, so answer honestly and make sure a person has checked every claim.
- Bid writing software focuses on producing the content: drafting, reusing and checking answers. Bid management software focuses on running the process: pipeline, deadlines, tasks, approvals and reporting. Some platforms, such as Bidhive, do both, while AI Tender Writer combines finding tenders with drafting.
- Keep a current company overview, standard SQ answers, policies, insurance and accreditation certificates, staff CVs, case studies with measurable results, social value data and a few past answers that scored well. Give each item an owner and a review date so the library stays accurate.